On the morning of December 16, 2011, Zhongchen Light Machinery Co., Ltd. held a product promotion conference for "40,000 bottles/hour volumetric filling and multi-function filling combination machine" at the Swan Lake Hotel in the Wuxianghu Cultural and Administrative Center of Hefei City. Volumetric filling and combination machines are the main trend in beverage filling industry development and are increasingly being used in the carbonated beverage, non-carbonated beverage, water, and white spirit production industries. Before this, the technology had been monopolized by European suppliers, and Zhongchen Light Machinery is currently the only qualified supplier in China that can provide this technology. In the first half of 2011, the filling and combination machines using this technology were successfully put into operation at Coca-Cola Hefei; in September 2011, they received an order for three volumetric filling and combination machines and the entire production line project from the largest beverage manufacturer in Algeria, which caused a big stir in the industry. Therefore, the product promotion conference attracted a large number of high-end customers and industry media to attend, with the venue packed to capacity.

The distinguished guests invited to attend the conference were Ms. Zhao Yali, President of the China Beverage Industry Association, leaders from relevant departments of Anhui Province and Hefei City, senior executives and experts from well-known beverage and brewing companies such as Coca-Cola, PepsiCo, Wahaha, Yinjing Brewery, Hongxing Wine Group, Huarun Snow Brewery, Huiyuan Juice Group, Laobaigang Group, Laoshan Mineral Water, Nanjing Zhongcuai, Mi Xianquan, Vitasoy, Kangzhifu, and Jianlibao Group, as well as editors and reporters from leading domestic industry media and senior executives from Zhongchen Light Industry.

Chairman Xia Yaowu of Zhongchen Light Machinery first represented Zhongchen Light Machinery in delivering a speech at the conference, expressing warm welcome and sincere thanks to the leaders at all levels and all distinguished guests who were invited to the conference! He also extended New Year's greetings to the conference participants and briefly introduced the features of the fixed-volume filling combination machine to the industry participants. At the same time, the company's representatives gave a brief overview of the features of the volumetric filling combination machine and the company's performance in 2011 to industry participants at the conference.

Chairman Xia Yaowu pointed out that in 2012, the competition in the international and domestic markets will be even more fierce, and market, speed, quality, and price will bring us more severe tests and more opportunities. The road ahead is still long, and the people of Zhongchen will always remember the company's mission and continue to work with great determination and a winning belief, persisting in innovation and elevating the company's product line to a new level, providing better products and services for domestic and foreign customers and creating.

中辰輕機(jī)董事長(zhǎng)夏耀武先生 
  

 Ms. Zhao Yali, President of China Beverage Industry Association, also extended warm congratulations to the conference. Ms. Zhao Yali first pointed out that our industry is full of vitality, competition and innovation are the main themes throughout the development of the beverage industry. The entire industry will still be in a high-cost operating state next year. Therefore, the trend of the development of equipment and technology is how to better achieve energy saving and cost reduction. This is of great importance to the beverage industry. And the promotion of the fixed-volume filling combination machine by Zhongchen Light Industry Machinery this time has an extremely important role in the progress of our current beverage technology. This equipment has improved the filling accuracy by several times compared with the previous technology. Although the proportion is relatively small, for beverage enterprises that produce tens of millions or hundreds of millions of tons of products per year, the benefits brought by energy saving and cost reduction in a year are still very significant. When choosing equipment for the beverage industry, energy saving and cost reduction will be an important evaluation index.

Then Zhao Chairman expressed confidence in the prospects of the beverage industry. Despite the sluggish economy, the total output of the beverage industry from January to October this year increased by 21% compared to the same period last year. Meanwhile, Zhao Chairman also analyzed the industry's development next year through examples. He pointed out that both the beverage manufacturing industry and the beverage equipment manufacturing industry will have good development in the future, and we are fortunate to be involved in this industry. Because this industry will always develop rapidly no matter when. Therefore, the technological innovation of the equipment manufacturing industry will expand the market for enterprises. Finally, Zhao Chairman congratulated Zhongchen Light Industry on laying a solid foundation for technological innovation and laying a good foundation for the expansion of its domestic and foreign markets, and wished Zhongchen Light Industry greater market share with its brand.

中國(guó)飲料工業(yè)協(xié)會(huì)理事長(zhǎng)趙亞利女士 
 

Mr. Zhang Jianzhong, Director of the Economy and Information Technology Commission of Hefei City, represented the entire industrial front in welcoming the corporate leaders, experts, and distinguished guests present at the meeting. Mr. Zhang said that the promotion of the fixed-volume filling combination machine was a major achievement of Zhongchen Light Machinery's long-term commitment to independent innovation and hardworking spirit. It was also a specific manifestation of the city's municipal government's strong push for independent innovation strategy since the Eleventh Five-Year Plan. Mr. Zhang also expressed that he would continue to fully support Zhongchen Light Machinery's technological innovation, actively promote industrial upgrading and enterprise market expansion, and help Zhongchen Light Machinery enter a wider market. At the same time, Mr. Zhang introduced to the attendees that Zhongchen Light Machinery's product promotion conference was also a promise made by all Zhongchen people - Zhongchen Light Machinery operates on the principle of integrity! Zhongchen Light Machinery will always be loyal to its customers!

合肥市經(jīng)濟(jì)和信息化工作委員會(huì)主任張建中先生

The general manager of Gansu Coca-Cola Company, Gu Xue Liang, represented the client and introduced to the attendees the operation and achievements of Zhongchen Light Machinery's volumetric filling assembly in Coca-Cola Gansu, affirming that Zhongchen's product performance is reliable and the use is successful. Gu said that at the beginning of their contact, they also doubted whether domestic equipment could achieve their desired effects. It was Zhongchen Light Machinery's sales and technical personnel who continuously explained the characteristics and principles of the volumetric filling assembly, which made them decide to try this technology and ultimately led to the beginning of cooperation. On May 1st, the demolition of the old equipment began, and on the 16th, the new equipment began operation. In just 15 days, Zhongchen Light Machinery completed the demolition of the old equipment and the installation and commissioning of the new equipment. Such work efficiency is difficult for foreign equipment suppliers to achieve, and the equipment has been running very stably in Coca-Cola Gansu since then, with obvious economic benefits. Finally, Gu expressed good wishes for Zhongchen Light Machinery and expressed hope that Zhongchen would continue to improve and innovate, providing better equipment for subsequent customers and creating greater win-win social value.

Mr. Gu Xueliang, General Manager of Sichuan Zhongliang Coca-Cola Company
 

At the promotion conference, Mr. He Sheng, assistant general manager and marketing director of Zhongchen Light Machinery, gave a brilliant report on the company's business development to the participants, and clarified Zhongchen Light Machinery's market position: firstly, aiming at the mid to high-end customers in the industry, constantly walking on the road of innovation, providing industry-leading medium-speed, high-speed and super-high-speed production lines; secondly, taking the turnkey project of the whole plant equipment as the carrier, constantly integrating resources, conducting engineering integration, and extending the company's product and service chain; thirdly, strengthening the long-term mechanism of proactive service for mid to high-end customers. He's introduction made everyone have a clearer understanding of Zhongchen Light Machinery's development and technological innovation. The day before the promotion conference, it just so happened that the 40,000 bottles/hour beer and beverage whole plant equipment turnkey project in Carlsberg Africa was successfully completed, inspected and inaugurated, and Mr. He shared and demonstrated Zhongchen Light Machinery's experience and achievements in large turnkey project of whole plant equipment with the participants in the first time. The participants expressed their admiration one after another.

Mr. He Sheng, General Manager's Assistant and Marketing Director of Zhongchen Light Machinery

Mr. Zheng Changfa, Technical Director of Zhongchen Light Machinery, introduced the principle and application of the volumetric filling technology at the product launch event. He covered five aspects of the product: structure and principle, electrical control, comparison between volumetric valve and traditional mechanical valve, application of volumetric filling in other industries, and recent technological advancements in the beverage industry by Zhongchen in recent years. He also used videos to illustrate the product and answered questions from guests regarding its performance, parameters, and other related technical issues. He pointed out that the new product, compared to traditional mechanical valve filling, has the following outstanding advantages

1. The filling precision is about 4-5 times higher than that of traditional mechanical valves, reducing the consumption of syrup and saving operating costs.

2. The flowmeter accurately measures the filling volume, eliminating the need for adjusting the injection needle in traditional mechanical valves when changing varieties, greatly improving the utilization of time.
      3. For carbonated beverages, the filling temperature is greatly improved, increasing from low-temperature filling to room temperature filling (16-18℃), which can save electricity costs for refrigeration and save considerable costs for customers, while also meeting the requirements of energy conservation and environmental protection.
       4. The circular ring tank is more economical than traditional filling tanks in terms of liquid consumption. At the same time, it improves cleaning conditions, which is more conducive to the hygiene requirements of beverages.
       5. The automatic CIP cleaning cup can solve the problem of manually hanging cups, which is time-consuming and labor-intensive during equipment cleaning. It greatly reduces production auxiliary time and improves production efficiency.
       6. The different types of volumetric filling machines can be universally suitable for the filling of carbonated beverages, fruit juices, and other non-carbonated beverages, water, and liquor materials.

Mr. Zheng Changfa, Technical Director of Zhongchen Light Machinery

That afternoon, Mr. Zha Zhengwang, general manager of Zhongchen Light Machinery, and the leaders of the marketing, sales, and research and development departments of Zhongchen Light Machinery, accompanied all the conference participants on a tour of the various production and processing workshops of Zhongchen Light Machinery. They also visited the assembly workshop to watch the trial operation of the 40,000 bottles/hour constant volume multi-function filling and assembly combination machine. The high-speed and stable operation of the machine, the precise material filling volume controlled by electrical means, and the beautiful appearance design all impressed the visiting guests and elicited their admiration for the advanced filling technology!

Guests toured the Zhongchen Light Motorcycle Workshop.

Finally, the relevant leaders and staff of Zhongchen Light Machinery accompanied the guests to the VIP Reception Hall of the serene Swan Lake Hotel, where they engaged in warm and friendly face-to-face technical consultation and discussions, bringing the successful hosting of the product launch event to a climax!

Guests attending the exchange meeting between Zhongchen Light Machinery's sales and technical personnel.

The product promotion conference hosted by Hefei Zhongchen Light Industrial Machinery Co., Ltd. is a high-standard, small-scale industry event. Zhongchen Light Machinery's yesterday was brilliant, and its today is wonderful. We believe that Zhongchen Light Machinery people, after continuous efforts, innovative development, and unswerving loyalty to product quality and service for domestic and foreign customers, will certainly have more and more trust, support, and help from domestic and foreign customers, and Zhongchen Light Machinery's tomorrow will be even more brilliant!